1. The Recommended Marketing Budget

Across the aesthetics industry, the standard guideline is:

  • 10%–15% of monthly revenue for steady growth
  • 15%–25% for new clinics or competitive markets

If you're new, you're not “spending on marketing” — you're buying speed. The faster you attract clients, the faster your clinic becomes stable.

2. Why Marketing Matters More for Medical Spas

MedSpas rely heavily on:

  • A consistent flow of new clients
  • Seasonal demand
  • Local visibility
  • Repeatable treatment cycles

No matter how good your services are, marketing is what keeps your schedule full. Without it, you’re relying on chance and word-of-mouth.

3. You Don’t Need to Overspend

You don’t need massive budgets to grow. What you do need is a simple, consistent system that generates appointments.

  • No celebrity influencers
  • No expensive agencies
  • No daily social posting marathons

Focus on doing the right things — not everything.

4. Where Should Your Marketing Budget Go?

A balanced breakdown for MedSpas looks like:

  • 60% Advertising (Meta + Google)
  • 20% Retention & follow-up systems
  • 20% Content & brand presence

This structure gives you:

  • Fast visibility
  • Consistent lead flow
  • Better retention
  • Stronger local brand

5. The Real Risk: Spending Too Little

Many MedSpas underspend, thinking they’re saving money — but this slows growth dramatically.

If you spend too little:

  • Competitors outrank you
  • Slow seasons hit harder
  • Your calendar becomes unpredictable
  • Revenue becomes unstable

Marketing isn’t an expense — it’s fuel.

6. The Smart Approach in 2025

The smartest MedSpas combine reasonable ad budgets with AI-powered systems that reduce wasted spend and improve conversions.

  • More bookings from the same ad budget
  • Higher show-up rates
  • Better retention
  • Less manual work

You don’t need to outspend competitors — just outsmart them.

Final Thoughts

Your marketing budget should match your growth goals. If you want predictable clients and predictable revenue, marketing is where you invest strategically — not where you cut corners.

You don’t need to spend excessively. You just need to spend consistently and intelligently with the right systems in place.